If you have not visited the mountains of France, this charming poster will convince you to go. If you have visited, this poster will convince you to return.
In the center foreground of this art-deco-style mountain panorama is a model of an evergreen resting on a wooden plaque that reads “Mountains of France.” It looks a bit like the souvenirs visitors take home to put on their desks to remind them of their trip. In the background is a lovely landscape dotted with additional evergreens, blue lakes, green meadows and snow-capped mountains.
All of this mountain magic is accessible to tourists, as the poster shows a train in the distance crossing a mountain viaduct and a bus traversing another mountain viaduct.
There are actually seven main mountain ranges in France, all beautiful and varied and all popular tourist destinations in winter and summer. This alluring poster commissioned by the French travel ministry in the early 1950s presents an artist’s fanciful composite of them all.
French poster artist Jacques Nathan Garamond (1910-2001) who designed this poster was born Jacques Nathan but changed is name to Jacques Nathan Garamond. He signed his artwork "Nathan," which is printed in the plate of this poster in the upper left corner.
Dreaming of visits to the mountains of France - past and future? This poster is for you.