This very interesting Swiss travel poster from the 1960s packs a whole country full of images into one poster-size page. A festive woman's hat with ribbons and flowers (including white Edelweiss, the Swiss national flower) catches the eye in the foreground. In the background are Chilton Castle, a clock tower and of course the Swiss Alps.
And beneath the hat are a Swiss chalet and one of the most famous monuments in Switzerland, the Lion of Lucerne, which commemorates the Swiss Guards who were massacred during the French Revolution. The sculpture to the right of the lion is the famous Pfeiferbrunnen fountain sculpture of a bagpiper based on a woodcut print by Albrecht Durer.
These pictures of the famous as well as the ordinary sights of Switzerland that await the visitor are quite beguiling. The poster's purpose was to convince the viewer to book a TWA flight to Switzerland, and it likely succeeded.
David Klein (1918-2005) was an American artist best known for the many destination advertisements he created for Trans World Airlines during the 1950s and 1960s. He often chose to promote world destinations by illustrating famous landmarks, such as the ones included in this Switzerland poster.
Bring a trip to Switzerland, as well as some nostalgia for those bygone days of travel, into your home with this lovely original lithograph by artist David Klein.