The majestic reindeer in the foreground of this breath-taking poster is bathed in the white, maroon-streaked light of a fading winter sun. Snow is gently falling around him and on the dark blue waters and black mountains in the background. The stillness and beauty of the scene are magical.
This hauntingly beautiful poster is designed to lure you to Norrbotten, the northernmost county of Sweden. Only the name, Norrbotten, appears on the poster; the picture itself provides all of the reasons why you should make such a trip. No poster better illustrates the oft-repeated pronouncement that a picture is worth a thousand words. And no poster better illustrates the powerful impact of great design in conveying a message.
Swedish artist and graphic designer Ragnar (Ranke) Sandgren (1916 - 2000) created this poster.
If you love travel posters, you will love this unique vintage poster as well as all of our other vintage travel posters from Sweden.