This 1963 Swedish travel poster advertises Sweden for sports and recreation. The photograph shows a woman in the foreground hiking up steps. In the background is a scenic vista of fjords and mountains with breathtaking views from the top. It’s summertime and the sports and recreation options are obviously many and varied – hiking, rowing, sailing, swimming, climbing, camping. This beautiful photo shows all these exciting possibilities.
This is one of numerous Swedish tourism posters promoting the natural beauty and the remote, pristine landscapes of Sweden which tourists seeking outdoor activities and true “escape to nature” experiences find alluring.
The photograph in this poster is of the Are Valley in Jamtland, Sweden which is in the western region of Sweden bordering Norway. H. Bankofen is identified at the bottom of the poster as the photographer.
Be sure and look at all our Swedish travel posters. If you've experienced the beauty of Sweden, you'll love this poster.