Vasaloppet is an annual cross-country ski race held in Sweden on the first Sunday of March. The ninety-kilometer course starts in the village of Sälen and ends in the town of Mora. The oldest cross-country ski race in the world, it is also one of the largest when measured by the number of participants.
Swedish painter Lars Norrman (1915-1979), using abstract shapes and lines and vivid colors, captured that thrilling moment when the first skier to cross the finish line has the traditional winner’s wreath placed around his shoulders.
This captivating artwork, first used in 1973 for the fiftieth anniversary celebration of Vasaloppet, is considered by many to be among the best poster designs done for the event. It was used in subsequent years to promote the race, including in 1980, the year this poster was printed.
If you love cross-country skiing, you will be charmed by this poster capturing the finish of this famous cross-country skiing event.