MUSEE DE L'AFFICHE SAVIGNAC POSTER

What more fitting way could there be to advertise the Poster Museum (Musee D'Affiche) in Paris than to show a man with a rolled-up poster in place of his head. One would expect nothing less from Raymond Savignac (known simply as "Savignac") who built his reputation as a master of modern posters by injecting humor into his work, especially humor that poked fun at the very product/institution he was advertising.

"Poster man" is dressed in a formal suit and bowing as though welcoming you to his museum (except of course he can't see you). His blue suit stands out against the intense red floor and yellow walls, with the use of these primary colors giving the poster a simple, bright, inviting appearance.

Savignac (1907 - 2002) was born in Paris and lived in France his entire life.  Regarded  as one of the great poster artists of the modern era, he was artistically self-taught.  After starting his career working under the artist Cassandre, Savignac went on to develop a unique style all his own. His flat figures and lighthearted, sometimes silly images were both charming and fresh, a perfect combination as advertising evolved to appeal to the masses. Critical of ads that lacked humor, he often made gentle fun of the products he was being paid to promote (as is evident in this poster).   

This is a poster you will love owning.

Condition: A