“Go to the Museum of Man” is what this poster instructs the viewer to do. This museum, which is in Paris, is an anthropology museum with a focus on the study of humans and their ancestors.
To illustrate this simple and direct message, Raymond Savignac (known simply as “Savignac”) has drawn a very clever illustration of a man who is simultaneously abstract and primitive. The letter H is his disjointed body, to which Savignac has added a head and feet. No arms. The hairless head, with its prominent jaw and sharp teeth, really resembles a skull, except of course for the glasses – a surprising and playful touch.
This poster is quintessential Savignac who is admired for his simple designs that are infused with humor. The bright and bold primary colors he uses capture the attention of viewers and draw them into the message of the poster and its whimsical illustration.
Savignac (1907 - 2002) was born in Paris and lived in France his entire life. Regarded as one of the great poster artists of the modern era, he was artistically self-taught. After starting his career working under the artist Cassandre, Savignac went on to develop a unique style all his own. His flat figures and lighthearted, sometimes silly images were both charming and fresh, a perfect combination as advertising evolved to appeal to the masses. Critical of ads that lacked humor, he often made gentle fun of the products he was being paid to promote.
This is a poster you will love owning.