This engaging offset lithograph from around 1960 advertises Motta brand ice cream (gelati). The smiling blond woman is eating an ice cream bar while at the beach, as the background shows sailboats on a blue sea. Her head is tilted up, and the sun is illuminating her features. It's a lovely summer afternoon, and she is clearly enjoying her treat.
Eating ice cream at the beach on a summer day is a daydream we all have from time to time. This lovely vintage poster from Italy reminds us of that.