This nostalgic poster from the 1920s-1930s advertises Amaro Valsesia liqueur, an Italian bitter (“Amaro”) alcohol drink produced in the mountainous region of northeastern Italy.
The focus of the poster is a very appealing maiden standing in the foreground, dressed in traditional garb and holding the bottle up, beckoning us to try it. Framed in a luminous oval outlined by a red border, she is standing in front of a wooden structure, most likely a trattoria, that is flying the Italian flag. The yellow letters “Amaro Valsesia” are in bright contrast to the green grass and the red accents of her dress.
This appeal to traditional ways of life and national identity typified posters of the pre-WWII era. Beautifully drawn with brilliant colors, this poster is one you will enjoy owning.