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Who can’t love this charming, whimsical poster of a little man who got so excited about a half-price ticket offer by the Swiss Rail Company that he dressed himself up in train schedules (even covering his face and hands), grabbed his walking stick and his favorite pull-toy and headed out to tour Switzerland? 

Swiss Federal Railways (SBB) hired famed poster artist Herbert Leupin to design this 1962 poster proclaiming "Kinderbillet-Preise Fur Erwachsene" which translates as “Children’s Ticket Prices For Adults.” It then explains that half-fare passes ("Halbtaxabonnement") for SBB’s train, ship and bus travel are available. Leupin took an ordinary half-price sale deal and turned it into a funny, fun, colorful (with the bold blue background) ad campaign.

Herbert Leupin (1916-1999) is acknowledged as one of the great graphic designers of his generation.  Born in Switzerland, he lived in Basel most of his life. During his long, award-winning career as a poster artist, he became famous for his innovative designs, colorful style and use of humor.

This great poster embodies all the best techniques Leupin employed and is itself a study in what made his posters great and why he is considered one of the giants in his profession.

This poster will brighten every room and amuse every viewer.  If you collect unique vintage travel posters, this one's for you!

Condition: A-