This elegant hand-pulled silk screen advertising Guinness beer is hand-signed and numbered by graphic designer Tom Gianfagna. As an artist proof (3/11), it is from the original first printing in 2009. Printed on heavy stock, it has been linen backed.
In this advertisement for Guinness, a dark Irish beer, a bite has been taken out of the frothy foam on top of the beer, as well as out of the beer and the glass itself. The teeth marks resemble the shapes of shamrock leaves. Yet the beer, ever so stout, stays in its place. For beer this sturdy, maybe taking a bite instead of just a sip is the best way to appreciate the taste experience, or so this clever ad suggests.
The Guinness name appears on the glass, as does the Guinness emblem - a harp based on a famous fourteenth century design. These, plus the lovely heather green background and the Guinness plaid on which the glass rests, re-enforce the Guinness images used in the company's prior marketing campaigns. To such well-established, recognized Guinness images, this poster design adds sophistication, humor and novelty.
Tom Gianfagna is a prominent American graphic designer who has worked on commercial design projects for many companies worldwide, including Tangueray, Sony, Land Rover, Club Med, Mercedes-Benz, Chrysler and Virgin America. He is known for creating design and advertising concepts which are striking, simple and effective. This would certainly describe this poster design.
If you enjoy Guinness and appreciate the talent that goes into designing a sophisticated product endorsement that will survive the test of time and gain accolades as it ages, you will enjoy owning this poster.