CORDIAL-MEDOC LIQUEUR POSTER

Cordial-Medoc is "the liqueur that rejoices the heart,” as this poster proclaims. Designed by Henri LeMonnier in the 1930s, this colorful and whimsical poster reflects the French Deco style.  A clown of yellow hearts is himself decorated with red hearts, including a tiny red heart on his lips.  He raises a glass of the cordial while holding a very large bottle of this brandy-based liqueur by G.A. Jourde from the Médoc region on the West Coast of France.  He is inviting you to join him for a joyful and loving experience. 

Henri LeMonnier (1893-1978) worked for the printer Affiches Lutetia based in Paris. His colorful and humorous designs are in the style of Leonetto Cappiello and Jean D’ylen. Most of his designs were created from the 1920s to the 1930s and are colorful and humorous. LeMonnier also worked for several cheese makers, including the Georges Bisson cheese dairy in Livarot, and the Madame Veuve Maurice Rendu cheese dairy in Rocques.

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