Go back in time to one of the oldest soap factories in France, Fer a Cheval, with this poster designed by renowned artist Joseph Stall. This company name translates as "horseshoe," and a picture of a horseshoe always has figured prominently in its advertising. The factory began in 1895, and today remains the oldest soap manufacturer in Marseille continuing production using the same family soap recipe.
In this poster, a happy smiling young woman dressed in a white and bright green dress greets you with a selection of soap as she stands behind the factory’s good luck horseshoe. One of the soap blocks is stamped "J-B Paul"; another is stamped with the factory logo, and the other block translates to “guarantees pure soap.” The soap is called “Lucky Brand,” Fer à Cheval believing that the name will bring success and good fortune to its business.
Little is known about Joseph Stall (1874-1933), the French artist who designed this poster, as well as many others, including a Joseph Perrier Champagne poster of a beautiful woman standing in a skirt of grapes. We offer this poster for sale as well.