This poster is probably one of the most gorgeous travel posters we’ve seen. In the foreground is a large, beautiful picture of Villa San Michele , once a 15th century monastery with a façade designed by Michelangelo. Surrounding the Villa are dramatic Italian cypress trees and lush landscaping. In the distance are picturesque views of the Arno Valley and the City of Florence (with the Duomo visible in the haze). One viewing this scene is persuaded in a very powerfully visual way to visit Florence. And that is the purpose of this poster. This poster was published in 1983 by the Venice Simplon-Orient-Express Inc. which provided luxury train service with five-star dining from London to Venice and other European cities.
Pierre Fix-Masseau (1905-1994), a French graphic designer who designed this poster, was one of the prominent poster designers of the Art Deco period. His posters often had transportation themes, showing ships, cars and trains. This poster was designed in 1983, after the peak of the Art Deco movement, and does not show any transportation modes, so in this respect it differs from some of his earlier work.
Thinking back to your magical trip to Florence or planning a trip there sometime? This is the poster you want.